Cheryl Stephens, Mentor/Muse

Practice Development Resources
... to do what you love and make more money at it
Read the articles, try the exercises, adopt the forms, follow the advice, and then send me your feedback, please!

Marketing Strategies and Tactics

• Market Info: What do we know about our clients?
• Marketing for People Who Hate Marketing
• Making Your Newsletter an Effective Marketing Tool
• Marketing Online
• The Popular Legal Curriculum: A Media-Awareness Workshop, Materials for presenters


• Branding Your Law Practice
• Cross-selling Legal Services
• If You've Got a Niche, Flaunt It!


• Share the Risk: Offer a Service Quality Guarantee
• The Service Expectations of Today's Client
• Practice Area Valuation Worksheets


• Dr. Jekyl and Mr. Hyde in the Law Office

Client Relations and Communications

• Community Relations: Make Hay While the Sun Shines
• Client Literacy is a Law Practice Issue
• How to Handle Client Complaints
• Do a Communication Audit
• Keeping Clients Informed Pays Big Dividends
• Is the Form Still Blank: Maybe your client has difficulty reading
• Client Needs for Clear Information
• Don't Be a Letterhead: Think About Your Clients
• Plain Language Benefits the Law Firm

How to Improve Your Legal Communications:
Index of articles

Visit PRIVITY An archive of news, resources, and opinions on achieving balance in the legal life   Or EFFORTLESSLY PERFECT An archive of news on women's challenges in the legal profession

More info:
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Contact Cheryl Stephens email@CherylStephens.com